About me

I'm a digital marketer obsessed by our decision-making brains.

I focus on the psychology behind what makes people get in touch with you online.

Your digital presence has to signal trust

I'm a former editor (Tatler, Marie Claire, Country Life) and digital agency owner (12 years), passionate about building trust online.

In this world of AI and fakeness, you know yourself that you only want to connect online with real people, genuine businesses.

Building business relationships online isn't instinctive: we need to learn how to do it.

Digital trust building isn't a new concept.

But with the rise of AI it has been flung into the spotlight as the antidote to AI and automation fakery.

Research shows that people have more distrust than ever about a business's online presence.

So we must work harder to win trust. And that's where I come in: we improve your digital trust signals and help people feel safe to choose you.